WhatsApp
Implemented a scheduled messaging feature in the WhatsApp application, allowing users to automate message delivery at a predefined time.
Overview
WhatsApp is The Fastest Way to Connect with Everyone,
whatsApp is a widely used messaging application that enables users to send text messages, images, videos, and voice messages to individuals and groups. As a real-time communication platform, it facilitates seamless interaction across various devices and operating systems.
Role
UX Design
Tools
Figma
Timeline
August - September 2024
Identified Issues
The Need for Improvement
Many users need the ability to send messages at a later time,
but WhatsApp currently lacks a scheduling feature. This limitation makes it difficult to send messages at the right time, causing inconvenience in cases like: Avoiding late-night messages Managing time zone differences Sending work-related reminders
Staying organized and on track.
A scheduling option will improve communication and help users manage their time better.
Market analysis
Research and Inspiration in the UX Planning Process
Before the characterization process, I conducted a thorough market analysis of existing platforms that offer similar solutions.
These platforms provide similar services, including message scheduling. I analyzed their scheduling experiences, comparing the strengths and weaknesses of each.
Persona
Bio:
Benji is a busy, energetic individual balancing work, family, and community. He often communicates across time zones with his U.S. partner, making efficient. tools essential for his productivity
Pain Points:
Time flexibility: Struggles to send messages at the right times.
Coordination issues: Needs to message across time zones with his U.S. partner.
Busy schedule: Hard to fit in sending messages with a packed day.
Lack of planning: Can't schedule messages, disrupting organization.
Occupation:
Manages several ventures, works closely with a U.S.-based partner, and juggles operations, strategy, and team coordination across time zones.
"If only I could write the message and send it later..."
Demographics:
Age: 32
Location: Rishon Lezion
Family Status: Married +2
Education: BBA
Benji Gron
Challenge
01
Maintaining a clean interface
without adding new buttons.
02
Managing scheduled messages
through an accessible and clear system.
03
Easy time and date selection
enabling quick and effortless scheduling.
Solution
01
Long-press to schedule
Trigger a pop-up to set a delayed send.
based on WhatsApp’s familiar behavior,
keeping the interface clean without adding new buttons.
02
Dedicated section in settings
scheduled messages in one place
Centralizes all scheduled messages in an easily accessible area inside the settings.
02
Full control
review and edit scheduled messages.
Allows users to review, modify, or delete any unsent scheduled message effortlessly.
03
Simple time picker interface
for intuitive date and time selection.
Takeaway
Additional Insights for Improving Message Scheduling Features.
While solving the main challenges, I also identified additional insights that could further enhance the user experience and strengthen user trust:
01 Maintaining user trust and transparency: Adding a "Scheduled" label to messages set for future delivery — similar to the existing "Edited" label — can reinforce users' sense of control and transparency.
02 Developing recurring scheduled messages: Expanding the feature to allow recurring scheduled messages (such as a daily reminder) can address common everyday needs and increase the feature’s long-term value.